Massena LAB creates, designs and develops timepieces with renowned watchmakers. Founded by William Massena, a noted watch collector and industry veteran, Massena LAB proposes ideas or concepts to manufactures that are unusual and beyond the offerings from their collection.


Massena LAB exists to embody a horological culture and play an integral part in its constant evolution using elements of style from the past to enhance the future of watchmaking. It aims to create a community of informed watch enthusiasts with a passion for original timepieces from independent watchmakers. The “LAB” stands for laboratory, label, but also collaboration.


William Massena has been a passionate collector of watches from an early age. He’s an active participant in the world of horology as a collector, consultant and former auctioneer. He was a retailer with stores in Miami and New York City, and later became the Chief Operating Officer of Antiquorum in Geneva.


Massena LAB collaborates with some of the most creative watchmakers in the world with the mission to perpetuate the art of independent watchmaking.


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