Return to the Age of the Artisan.

Massena LAB was conceived from the desire to promote the fine art of independent watchmaking. In an age of saturated mass production, we are quickly becoming the innovative leader in creating unique, limited edition, hand designed, luxury timepieces.



We pride ourselves in creating, designing and developing timepieces with world renowned independent watchmakers, who craft, assemble, test and finish our timepieces to the highest standards. The assembly and regulating of the movements are carried out entirely by hand so that every Massena LAB timepiece is the hallmark of precision and accuracy.

Not only are Massena LAB timepieces technically brilliant, but they are finely crafted works of functional art. Careful details like the movement finishing patterns, the printing thickness of the dial, and the precise length of the hands, are the types of decorative details where time honored watch making traditions merge with cutting edge design. Discerning horologists are choosing Massena Lab as the new destination in limited edition luxury time pieces.



“William Massena is one of the few men in this industry that has seen multifaceted sides of watches – from journalism, to retail, to consulting, to auctions.” - Hodinkee

“Among serious collectors, Massena is valued as much for his deep horological knowledge as he is for his signature barbed wit.” - Revolution Magazine



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